Post #2: Favorite Ad Agency

We view ads multiple times throughout the day. We see them when we watch TV, surf the internet, listen to the radio and even when we are just casually walking around in public. However, never have I once thought about who was responsible for creating those ads. In order to learn more about ad agencies and find out which were my favorite, I decided to research a few of my favorite ads.

Here is one of my favorite ads. It is a Playstation 4 commercial that highlights the new features of the PS4 console. This commercial really stands out to me because of the unique approach the ad agency uses to inform the viewers of the PS4's new features. In the commercial they show a live action scene that is supposed to represent gameplay from a game. The main actors in this commercial are supposed to represent the players. The players are under attack from the enemy and seek shelter behind a barricade. In order to prevent themselves from dying the players talk about the three different options they can do. The first option they talk about is to use the PS4's new share button option and hope that someone online can give a good tip. The second option they mention is the PS4's ability to send online messages and ask their friends for help. The third option is the PS4's new feature of inviting friends to play the game with them in co-op. The creative approach the ad agency uses to inform viewers of the PS4's new features really makes this commercial stick out. The brilliant ad agency behind this commercial is 180 Amsterdam. They are also known for their work with ASIC athletic commercials and Replay jean commercials. This ad agency really succeeds in standing out because of their creative method of relaying information to its viewers.