One current environmental campaign that uses digital technologies is the National Wildlife Federation. I picked the National Wildlife Federation because I have always been interested in the preservation of our world's wildlife. The organization's slogan is "to inspire Americans to protect wildlife for our children's future". This slogan is similar to my own views on wildlife. According to their website, at nwf.org, the "National Wildlife Federation works closely with those who span the social and political spectrum, but who are connected by a common commitment to conservation. Our ability to meet the needs of wildlife is inextricably linked to the amazing individuals, groups, organizations and corporations we call our supporters." In order to create an effective campaign the Nation Wildlife Federation made the decision to use social media as a platform to share their goals, ideas, and interests.
By using social media as a platform to spread their ideas, the National Wildlife Federation is able to target a much younger audience. Through social media the organization is able to share pictures that tell the story of wild animals being saved.
The picture above was found on the National Wildlife Federation's Facebook page. Along with the picture was a link that tells the story of how homeowners can live peacefully with wild predators living near their homes. This type of social media campaign educates readers on how to peacefully co-exist with predators. Overall, the National Wildlife Federation's environmental social media campaign has been used effectively. By broadening their media platforms this organization is able to advertise their stories to multiple age groups and educate a larger audience.
By using social media as a platform to spread their ideas, the National Wildlife Federation is able to target a much younger audience. Through social media the organization is able to share pictures that tell the story of wild animals being saved.
The picture above was found on the National Wildlife Federation's Facebook page. Along with the picture was a link that tells the story of how homeowners can live peacefully with wild predators living near their homes. This type of social media campaign educates readers on how to peacefully co-exist with predators. Overall, the National Wildlife Federation's environmental social media campaign has been used effectively. By broadening their media platforms this organization is able to advertise their stories to multiple age groups and educate a larger audience.
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