Discuss the SuperBowl 2015 commercials. Choose a favorite, how do you feel the brand story is communicated via this one piece of storytelling? Also consider how important the SuperBowl is as an advertising medium.
The 2015 Super Bowl commercials were great this year. I really enjoyed the Kim Kardashian T-Mobile commercial and the Esurance commercial featuring Breaking Bad character Walter White. The creators behind these ads are smart for targeting our society's fascination with pop culture. As soon as I saw my favorite TV show character, Walter White, appear on my TV screen my eyes were fixed on the ad. My personal favorite ad however has to be the Bud Light which features a real life game of PacMan. The commercial begins with two friends casually walking into a bar. The bartender offers one of the guys a Bud Light and their adventure soon begins. They walk out the bar and stumble upon a real life PacMan inspired maze. The man happily enters the maze and has a fun night filled with great memories. None of this would of happened unless he drank the Bud Light at the beginning of the commercial. What really stands out to be in this commercial is the brilliant strategy of targeting an older audience with the PacMan style maze, but still targeting multiple age groups by showing the fun Bud Light can create. The Bud Light brand does an effective job at showing their viewers that people of all age groups, old or young, can enjoy a fun night by drinking Bud Light.
Overall the Super Bowl is extremely important to the advertising world. People of all age groups and ethnic backgrounds watch the Super Bowl, and therefore watch the Super Bowl commercials as well. Super Bowl commercials have a reputation as being the most innovative commercials to ever be broadcasted. These commercials are held to a higher standard and are known to spark heated debates among advertising critics. If you ever have a commercial air on the Super Bowl you know you've done it big in the advertising world.
The 2015 Super Bowl commercials were great this year. I really enjoyed the Kim Kardashian T-Mobile commercial and the Esurance commercial featuring Breaking Bad character Walter White. The creators behind these ads are smart for targeting our society's fascination with pop culture. As soon as I saw my favorite TV show character, Walter White, appear on my TV screen my eyes were fixed on the ad. My personal favorite ad however has to be the Bud Light which features a real life game of PacMan. The commercial begins with two friends casually walking into a bar. The bartender offers one of the guys a Bud Light and their adventure soon begins. They walk out the bar and stumble upon a real life PacMan inspired maze. The man happily enters the maze and has a fun night filled with great memories. None of this would of happened unless he drank the Bud Light at the beginning of the commercial. What really stands out to be in this commercial is the brilliant strategy of targeting an older audience with the PacMan style maze, but still targeting multiple age groups by showing the fun Bud Light can create. The Bud Light brand does an effective job at showing their viewers that people of all age groups, old or young, can enjoy a fun night by drinking Bud Light.
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